Table Of Contents
1. Not being consistent.
Get help with brand guidelines for your product/service. They can ensure your brand is consistent with it’s visuals/messaging/style and more.
2. Radically changing your brand. (Gradual change and updating is fine, but don’t change too much too quickly)
Do your research first, gain insights from your customers. You’ve heard the saying ‘if it isn’t broke, then don’t fix it’.
3. Associating with partners that don’t suit, match, or reflect well on your brand.
This is where knowing your brand inside and out pays off. Don’t just partner with anyone and everyone, make sure they align with your brand and enhance your brand experience for your customers.
4. Only jumping on trends.
Make sure your style is uniquely you. Use trends for inspiration sure. But don’t feel like your business needs a gradient just because all the latest rebrands feature them.