Branding

4 Mistakes You Can’t Afford To Make With Your Brand

4 Mistakes You Can’t Afford To Make With Your Brand
Cam Gomersall
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4 Mistakes You Can’t Afford To Make With Your Brand

Table Of Contents

1. Not being consistent.


Solution:


Get help with brand guidelines for your product/service. They can ensure your brand is consistent with it’s visuals/messaging/style and more.


2. Radically changing your brand design. (Gradual change and updating is fine, but don’t change too much too quickly)


Solution:


Do your research first, gain insights from your customers. You’ve heard the saying ‘if it isn’t broke, then don’t fix it’.


3. Associating with partners that don’t suit, match, or reflect well on your brand.


Solution: 


This is where knowing your brand inside and out pays off. Don’t just partner with anyone and everyone, make sure they align with your brand and enhance your brand experience for your customers.


4. Only jumping on branding trends.


Solution:


Make sure your brand style is uniquely you. Use trends for inspiration sure. But don’t feel like your business website needs a gradient just because all the latest rebrands feature them.


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