Branding

5 Tips To Help You Find Your Brand Style

5 Tips To Help You Find Your Brand Style
Cam Gomersall
5 Tips To Help You Find Your Brand Style

Table Of Contents

Everyone has their own style... and the same goes for every brand.

So how do you cement your style you may ask?

With a style guide of course! Here's the basics of one.

LOGO VARIATIONS

• Include a black and white  version, plus single colours.

• Secondary logos can ensure more design flexibility.

• Research where the logo will be displayed (packaging, products, signage etc.) for the variations.

If you need help creating all your logo variations, The Logo Package Express is amazing.

LOGO USAGE

• Include details on spacing (using parts of the logo as a guide is an easy way to remember).

• How small/large should the logo be displayed? Any other rules?

• When should variants/secondary logos be used?

COLOUR

• Select your brand colours, they should match your personality.

• Choose a primary colour and at least one complimentary colour. Don’t forget some neutrals too.

• List your colours in CMYK (for print), RGB and Hex (for digital) and Pantone codes.

• Bonus: Give your colours names.

TYPOGRAPHY

• You really don’t need more than 2-3 fonts.

• Pick one headline font and one for your body copy.

• If you want to ensure even more consistency, choose a default font for when your options are really limited (ie. Times).

OTHER VISUALS

• Set a guide for all other forms of visual content for your brand.

• Think photographic styles, video, illustration, motion graphics.

• How will they look? Make sure they compliment the brand.

• It’s important to not go overboard here, but setting a starting point can be really helpful.

If you need any help setting up your brand, don't hesitate to contact me today.

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