Table Of Contents
Everyone has their own style... and the same goes for every brand design.
So how do you cement your style you may ask?
With a style guide of course! Here's the basics of one.
• Include a black and white version, plus single colours.
• Secondary logos can ensure more design flexibility.
• Research where the logo will be displayed (packaging, products, signage etc.) for the variations.
• Include details on spacing (using parts of the logo as a guide is an easy way to remember).
• How small/large should the logo be displayed? Any other rules?
• When should variants/secondary logos be used?
• Select your brand colours, they should match your personality.
• Choose a primary colour and at least one complimentary colour. Don’t forget some neutrals too.
• List your colours in CMYK (for print), RGB and Hex (for digital) and Pantone codes.
• Bonus: Give your colours names.
• You really don’t need more than 2-3 fonts.
• Pick one headline font and one for your body copy.
• If you want to ensure even more consistency, choose a default font for when your options are really limited (ie. Times).
• Set a guide for all other forms of visual content for your brand.
• Think photographic styles, video, illustration, motion graphics.
• How will they look? Make sure they compliment the brand.
• It’s important to not go overboard here, but setting a starting point can be really helpful.