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A logo is one of the most important aspects of a company’s branding...
It is a visual representation of everything that a company stands for, and it is often the first thing that people think of when they hear the company’s name. Because of its importance, a lot of thought and care needs to go into the design of a logo. But how much should a logo cost?
The answer to this question is not as straightforward as you might think. It can often depend on the size of your business. If you're a small business owner, you should be expecting to pay a lot less than if you are a large corporation.
Logo Design Process
A logo design project has a lot more steps involved than many people think. The process usually starts with a consultation between the graphic designer and the client to discuss their needs and wants for the project. From there, the designer will create a few concepts based on the information gathered during the consultation. Once the concepts are complete, the client will choose their favourite logo and the designer will begin the process of refining the chosen concept. This usually includes making small tweaks to the design until the client is happy with the final product.
Cost Factors Of A Logo Design
There are a lot of other cost factors that go into the cost of a logo, such as the size and complexity of the design, the number of applications incorporated, and whether the logo is going to be used for print or digital purposes, or both. In general, a logo design can cost anywhere from $1000 to $100,000, depending on a lot of these factors.
Another thing to consider is whether you'd rather work with the logo designer 1-on-1 or whether you'd rather work with a whole branding agency where multiple designers are involved. Both these choices can drastically change your final logo design cost.
Save Money On Logo Design
Of course, there are also a lot of ways to save money on a logo design. If you’re on a tight budget, you can opt for a simple logo design, use only a few colours, or find a designer who is willing to work for a lower rate. The best thing you can do in this situation is to contact your local TAFE or Adelaide-based University. They will be crawling with up-and-coming design students, happy to help you.
At the end of the day, the cost of a logo is really up to you. It all depends on your budget and what you’re looking for in a logo. If you just want something to get you by, you can probably get away with spending under $1000. But if you value your brand design and brand image and are looking for something more complex or a unique logo, you should be prepared to invest a bit more money for a greater result.
Still not sure about how much your logo should cost? Drop me a line :)