Why is Having a Website Important for Business?

A website is no longer a nice-to-have; it has become a necessity for all businesses in order to remain competitive. Without a website you are kissing goodbye new customers and losing thousands of dollars everyday. Here are just a handful of reasons why you need a website:

‍

A website provides a 24/7 marketing tool for your business

I bet none of your staff work around the clock? Well your website does.

‍

A website allows you to reach a global audience

Save on flights for your sales team and let your website target new regions instead.

‍

A website helps you to establish and build your brand

Your website acts as your digital reputation. People check you out before making buying decisions and you can quickly be disregarding without a professional web presence.

‍

A website helps you to generate leads and sales

Having a website allows potential customers to come to you. Don’t underestimate the power of a conversion-friendly, SEO optimised website.

‍

A website allows you to connect with your customers and build relationships

Features like online chat, email signups and FAQ’s allow customers to quickly gain information from you or your business.

‍

A website helps you to stay ahead of your competition

A well-done website allows you to quickly launch new campaigns or run A/B tests. It can also help cement you as a market leader through user experience, striking design and simple messaging.

‍

A website gives you a professional image

A professional website shows you take care and pride in your business and can an act as extension of the whole brand experience.

‍

A website helps you to save money on traditional marketing methods

Organic marketing methods like SEO optimisation and blogging allow you to invest relatively little $ for incredible, evergreen returns.

‍

A website allows you to track your marketing efforts and results

With tools like Google Analytics, Search Console, Heatmaps and many more you can gain incredible clarity into what you are spending and what exactly is working for your business.

‍

A website helps you to be prepared for the future

Want to eventually sell your business? Hand it down to your children? Having a professional website allows you to sell your business at a higher price or give your business a better chance of survival through new ownership.

As you can clearly see, if you don't have a website, you are missing out on a lot of major benefits. A website is an essential tool for any business, big or small. Don't let your competition get ahead of you - Get Started With Webflow Today!