While logos are important, they are only one component of a whole design system that represents your brand. Your logo is the public persona or fingerprint of your business; it should be something instantly recognisable and distinct. Logos that work well will remain recognisable even when reduced in size and used in unconventional contexts. At Cam Gomersall Design in Adelaide we take our customers' experiences into account to design logos that are both memorable and refreshing.
The purpose of logo design is to create an easily identifiable symbol for your organisation, corporation, or other group. As with your company's name, this symbol serves to set you apart from the competition in the market; as such, it should be unique and different whilst still fitting in with the standards of your field.
The key to creating a successful business logo is designing a simple one, so that it may be used for years to come. A well-designed logo is easily reproducible in arbitrary sizes and mediums and covers both digital and physical mediums. The capacity to scale your logo up or down is also crucial, as it may end up on something as large as a billboard design, or to something as small as your website favicon.
For example, Target and Adidas both have logos that are instantly recognisable without the need of any typeface, whereas other logos combine an image with typography.
We love developing original logos for Adelaide businesses and we love hearing all about your fascinating brand backstories. Our goal is to design a logo for you that is so well suited to your company that it seems natural and fitting even if this is the first time you've seen it.
After our first meeting, during which we learn about your business and your goals, we will work with you to develop a logo and brand that satisfies those goals and distinguishes you from the competition.
We research the logos of your competitors and other companies in your field to come up with a memorable logo design for your company.
Our next step is to learn about the many applications (posters, business cards, websites, signs, banners, brochures, etc.) for your logo.
After that, we'll try out a few potential logo designs and graphics by sketching them out.
Once we find some winners we then digitally develop these designs. Placing these on mock-ups to provide you with near-real-life examples of how they’ll work here in Adelaide.
We provide you the first concept(s) of the logo designs and ask for your input.
We'll take your suggestions into account where possible and make any necessary adjustments before gaining your final approval.
Upon approval, you’ll receive a detailed brand colour scheme, typographic treatment, and iconography and imagery guide. Ensuring you’re ready to hit the ground running with your new brand design.
When you've settled on a logo you like, we'll send you the appropriate files in the formats you want, including high-resolution vector graphics that can be used for everything from business cards and email signatures to banners and t-shirts. As well as digital files ready to ensure you’re looking just as swell all across your website and digital marketing efforts.
Cameron has a great work ethic and is always willing to assist with any project we have, big or small. Cameron has a good eye for detail and always understands what we are looking for, which enables him to produce quality work for us. Highly recommend.
I gave Cam the task of designing the logo and business cards for my business J.L.Stevens General Construction. He was very responsive and easy to work with. He came up with various ideas quickly and produced a smart, eye catching design! I rate Cam a 10/10 for quality of work and equally as a person!
I would thoroughly recommend Cam to build any website you are after, no matter how big or small you wish to make it Cam’s attention to detail and responsiveness made our website stand out amongst others and all created within a very quick timeline without breaking the bank!